Noplace had already gone viral ahead of its public launch because of its feature that allows users to express themselves by customizing the colors of their profile.
Deadjournal was (is?) such an excellent niche corner of the internet. I remember being young and having trouble connecting the site, totally my fault, but I sent them an email and the admins Cryo and SCSi personally helped me get it figured out. In hindsight I couldn't imagine another platform taking the time.