Social Media Has Run Out of Fresh Ideas
Social Media Has Run Out of Fresh Ideas
From corporate rebrands to AI-powered video reels to text threads, social media companies are throwing everything at the wall to see what sticks.
The expectation of unlimited social media novelty sure sounds like the expectation of unlimited market growth. Sustain, people. Please.
That's because every new idea-having startup is snipped before they can threaten the status quo..
I think the bar is being set too high for "fresh ideas" here. TikTok perfected a totally new social media form factor and they only caught on in the last couple of years.
BeReal got huge and that only got huge in the pandemic.
There are only so many ways to transmit information, if you don't count TikTok text posts or Threads as innovative because they are written text like Twitter then maybe there will never be innovative social media again, it's all gonna be text, video, or still images.