lots of people here seem to be indicating that target and starbucks are doing this because it's not profitable to do rainbow capitalism. it still is, as much as rainbow capitalism is kinda revolting conceptually. nothing has changed except the following:
far right nazis, emboldened by the increasing political power of nazi homophobes like trump, desantis, and like 60% of gerrymandered state legislatures, are sending death threats to places that put up pride decorations and products. they're also showing up to harass and scream at employees about it.
it's terrorism. this is what conservatives do. and starbucks and target are full of cowards for letting terrorists dictate their behaviours.
quickly editing in sources since some homophobe in other replies tried to lie about it:
Honestly, even as a bi trans person, I’m horribly concerned and quite mad at how exponentially shamelessly sexualized LGBT (especially Q) merch has gotten over the years. It just feels tacky and like it wants to paint all LGBT people as hypersexual fetishist nymphomaniacs.
I understand why a domestic beer company would sympathize with the far right-- that's pretty much their customer base. But why are companies like Starbucks and Target doing it? Doesn't seem like a smart financial move.