YouTube tests harder-to-block server-side ad injection in videos

YouTube reportedly now injects ads directly into video streams to make it more difficult for ad blockers to block advertisements.

5mo ago

9 comments

Which will work until they roll it out fully and someone counters it with some new ad blocking. Might be more complicated than current options, but it'll be there.
- Honestly, at the risk of sounding like I’m in marketing, I have a feeling it may involve AI (or, what society calls ML/DL these days).
  
  Oh, for sure, or maybe some statistical method that doesn't require that much processing. I don't doubt it'll work, though. Google is wasting their time and energy with this.
- Easy, just do it like old school MythTV commercial detection. Buffering will be annoying, though, as you'd need to load the video far enough in advance to skip.
Really surprised it's taken them this long to try this
Eventually they’ll just edit the video directly and insert the ad with no chapter markers
- Doesn't really matter. Ads are blockable by nature as they will always contrast with the content and are always the same. Worst case we might get a black screen for as long as the ad goes, but we'll always be able to block them. There's nothing YouTube can do.
  
  yeah especially since the ads must be marked by law

9 comments