This. It's deceptive af. My old job we had our holiday party at a KBBQ spot and all 12 of us went through like 30 bottles. I remember looking up and thinking, wtf where did all these bottles come from?!... oh wait I'm blasted. God I miss that little company, such a fun job.
Soju is the same thing as what we used to call "fortified" wine like Great White. It lures you in with 20% alcohol being sneaky enough to not immediately buzz you like liquor which then lowers your guard until suddenly you're black-out drunk singing 80s Nami songs in the nearest noraebang. OH YEONG WON HAN CHINGU! OH HAENGBOK HAN MAEUM! OH JEUL GEO EUN INSAENG! YEAH!
This is flavored soju, which is usually around 10-12% abv and is sweetened. Very drinkable. Unflavored soju is a little less friendly if you don't like tasting alcohol.
I've never had the flavored ones, but not really. It's actually a very smooth drink. It's a neutral spirit made from sweet potato so it tastes kind of like vodka, but without the bite because it's half the alcohol content.
ok so I don't really drink alcohol, but some online friends got me to try soju. Grabbed some from the store and... I don't get it. very much an alcohol taste to it. I can taste the plum in it, but it's just not that great imo.