Brands that don't buy enough Twitter ads will lose verification
Brands that don't buy enough Twitter ads will lose verification
Hard to not see this as a threat, right?
Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
...
Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
Wait, wait, wait, lemme get this right.
Problem: They were low or revenue.
Response: Increase API costs
Problem: API costs are too high
Response: People started scrapping Twitter
Problem: People are scrapping the site
Response: Make users sign in to view tweets
Problem: People have to sign in to see any ads too
Response: Tell companies that if they don't spend enough on ads they will lose verification.
I mean, what's next?
Someone was dropped on his head as a junior billionaire.
If I were a business that is under threat of this, my response would be "ok.". No business that actually cares about its image should promote on a website that's filled to the brim with bigots and nazis
Every day I think the dumpster fire can't get any bigger and every day I'm proven wrong.
That'll bring your advertisers back
All legitimate companies have already left twitler
“Oh, ay, you got yourself a nice, beauty-ful brand over here. You got your followers, you got your eggs. Very nice. It would just be a cryin’ shame if somebody was to
impersonate it.”
The "X" stands for Extortion.
I'm sure the ego-less CEOs in large corporations will take kindly to being extorted. (/s)
Sooo... blackmail/coercion then...?
"Be a shame if you lost control of your brand on my platform, be a damn shame..."
Risky? More like suicidal. The Twitter brand hasn't so much been tarnished as blown to pieces by Elon Musk. If he thinks he's in a position to make demands of advertisers, when advertisers are already in life rafts heading for the shoreline, well, good luck with that. Have that band you're not paying play you off, because you're going down with the ship, and the advertisers aren't going with you.
Man, if you ever have a social media site you need to burn to the ground, Elon's your guy.
Twitter (ahem) "X" lost half its advertisers already. I don't think the site has the leverage to make such demands. If anything, it's going to push advertisers into the welcoming robot arms of Mark III Zuckerberg and Threads.
Ahahahahahahahahahahahahahaha. Repeat.
Hahaha
Seriously, why is it even a thing anymore? It's really sad that people are still even using the service. I understand the stories, because a train wreck is hard to turn away from, but why would you still want to be on board the train? Literally no one should be on that hellsite.
South park couldn't come up with this level of "because x therefore x"
I heard that Twitter originally added verification because they were getting sued over imposters, so they added verification to delegitimize imposters and thus give less reason for others to sue them.
Now Musk is getting rid of verification en masse, so the original reason for the lawsuits will return.
Here's how to play it if you're a business who loses your Twitter verification:
- Allow yourself to lose verification.
- Make a backroom deal with some random person, have that person make a fake account for your business and buy verification. Have the person post some bad things under their fake and verified account.
- Sue Twitter since they have verified the fake account and removed verification of the real account, and are thus committing libel.
A desperate ploy to repay the insatiable debt frin the purchase, or genius business move? You decide.
Twitter is still a thing? Color me surprised. It won’t be much longer.
Also, FUCK Elon Musky
Why anyone stays on twitter is beyond me. Musk is turning it into something toxic, akin to parler or truth social, and he's making decisions regarding it like it's his private BBS or a toy to be played with capriciously.
X* ads.
"I just reinstated a pedophile. Now pay me to put your ads on my SHIT" ~Elon "fascists are my best and only friends" Musk
Lol, without his handlers to keep his stupid ideas in check he really is outing himself as an absolute idiot
wtf...musk is an idiot
I'm no businessman but this sounds like a good way to make companies move away from your platform.
Speedrunning the collapse of the Corponet
The fuck is this meant to do? Will Elon ever realize that he's not improving Twitter in any way and is only making it worse?
Elon is fishing for suckers.
Enshittification continues….
X.org is really stepping up their game eh?
More than that.
He's dispelling the myth of the billionaire businessman. He could show up quite a lot in all sorts of history books
Brands that don't buy enough X adds you mean
LOL
Wait, didn't the gold check marked brands have to pay exorbitant fees for the checkmark? Is that counting towards the $1000 per month or is that deal being replaced with this new one?
Bully much?
@NevermindNoMind And, presumably, the brands will also lose an incentive to stay on the platform, especially now that it’s in the progress of re-branding as not-Twitter?
@NevermindNoMind #Twitter sucks anyway. It lost its charm ever since that #asshole #elonMusk took over! #ElonSucks #ElmoIsNotAGod #GoodbyeTwitter #GoodbyeX
UI
another musk article
At this point I am ready to start boycotting businesses that are still on that crap platform in the first place.
@NevermindNoMind #Musk is getting desperate now.
They keep moving the goal post
What happens when you don't pay. . .
>Bomb scene, from the film The Untouchables.
https://youtu.be/230tT50QPko