Amazon is experimenting with using artificial intelligence to sum up customer feedback about products on the site, with the potential to cut down on the time shoppers spend sifting through reviews before making a purchase.
What I hate the most is when there's a bunch of different versions or models of a product and all the reviews are combined in the same page. Having to always check which model of a product they are reviewing is annoying.
Google has been doing this for a long time now, nothing really new here. What's disappointing is that they're not using AI to crack down on fake reviews, including those generated by ChatGPT. There are reviews on Amazon that say (verbatim) "As an AI language model..." as the intro to the review, so clearly any effort to remove these is minimal.
Maybe they can instead make their search filters better and actually have some standards for the products/listings on the site. Or maybe don't consolidate the reviews for different products in the same listing?