Inspired by the success of Netflix, Hollywood studios pursued Silicon Valley-style hypergrowth with tactics borrowed from the likes of Uber and Lyft.
Hollywood is on strike because CEOs fell for Silicon Valley’s magical thinking::Inspired by the success of Netflix, Hollywood studios pursued Silicon Valley-style hypergrowth with tactics borrowed from the likes of Uber and Lyft.
I don't agree with this piece. Labor exploitation has been a thing for much longer than silicon valley, as well as wall street. Modern ceos are applying old strategies. They are managing to do it more effectively now than in the recent past because governments are weaker and international competition stronger
I don't think the article is trying to claim that labor exploitation is new.
This part directly admits that it is a very old phenomenon:
It’s been noted, and correctly so, that entertainment industry labor disputes often erupt when there’s a change in technology — from theaters screening projected films to the cathode ray tube of the home television, say, or the rise of YouTube and other online content in the 2000s — and that happens for a reason. Historically, executives and management use a disorienting new technology to try to justify lowering wages of their workers, and they have done so since the days of the Industrial Revolution.
As I understood it, the article just wants to explain why this is happening now, because historically it seems to happen in waves.
The reason I don't agree is that the article overlooks that old school execs have found in the silicon valley the gold rush.
A place where engineers are the miners that have allowed them to make tons of money easily, by simple, old school, well established, amoral business tactics. Their preaching poisoned the silicon valley. Mckinsey type of execs and exec consultants raveged the silicon valley's tech companies as soon as the big money started flowing in, burning everything in the meantime. For the movie industry, the newest wave of "technological exploitation" took longer because they are historically a very conservative, well established industry led by tech illiterates.
The next industry will be automotive. Which is one of the most corrupted and amoral industry out there, even without modern tech. Now that old school automotive execs are learning how to turn on a computer, the new wave of tech based exploitation will start there (and it is already starting)
Hilarious timing, considering that the only reason tech was able to act like that was thanks to excessively dovish monetary policy in the wake of 08... Which has now come full circle.
Hollywood is going to crash and burn because they think AI is free creative labor. But an exec can be replaced by AI much more ably than a creator already. Truly good creative AI is still not here. Not for what they'd need.
"ChatGPT, read this SEC filing and these quarterly reports. Suggest high level areas for improving shareholder value and the performance of the business as a whole as an agenda for the next board meeting. Issue a statement to the investors. Then golf and do cocaine for three months."
ChatGPT is actually very bad with numbers or following a step-by-step process. It just says things that sound correct. It doesn't know what's going on.
So it can only replace the bad executives who sound like they know what they're doing. It literally can't add 2 + 2.
What about the genuinely well-crafted big budget films? Are we ready to toss those out as well? Movies like The Dark Knight, Avengers: Infinity War, John Wick 4, and now Barbie and Oppenheimer are as much a product of the Hollywood blockbuster system as the cookie-cutters. I don't think Hollywood and passion are mutually exclusive.
I hope so, but I'll believe it when I see it. Can't say I'm very optimistic given the history of copycatting in Hollywood (and basically every other creative industry)
Found this odd, anyone smarter than me care to offer opinions on why they wrote it this way?
"Yet Iger reportedly makes $27 million a year, while Netflix just raked in $1.5 billion in net profit in the last quarter."
Why are they comparing a person to a company?
Shouldnt it be disney(3.19B last year) to netflix(1.5B last quarter), or Iger(27 million) to Reedings/Sarandos(35 mill each as co ceos)
*The numbers i used are from a quick google search where they arent taken from the article, please be kind if i found the wrong ones. I dont actually care about the numbers was just trying to match what the article did. Feel free to correct them for everyone elses benefit
I see it more as Disney's CEO saying his company can't afford to pay actors more, and yet they chose to pay him 27mil a year. That's why his salary is relevant in the discussion.