Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts
Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts
X usage has declined as downloads of Threads have surged in recent weeks.
Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.
In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.
Musk has marketed it as the world’s “town square"
He says it so clearly here which makes me wonder how people don't realize it:
How fucked up would it be if your actual town square was owned by a private company?
A private company that is in control of who is allowed to talk and what they are allowed to say. A private company that even decides what you hear and see while walking the square. Meanwhile also shovelling ads in front of you while you try to find the people you actually want to engage with.
"Social" media owned by private corporations is not social. Such media is anti-social, corporate control of public spaces that ought to belong to the people, just like they mostly do in real life.
I used to be really active on Twitter. Everyone was there: my friends, people in my industry, people involved in my hobbies. When Musk bought it out everyone left. I tried to follow them to Bluesky and Mastodon but they mostly just quit posting. Between that and Reddit falling apart I don’t often use social media anymore.
I'm actually glad to see what's been happening to Twitter because as much as it was started with good intentions and used to be a positive force for tech, it was also fundamentally flawed social media model. The basic problem was that only positive reactions were allowed - like, retweet, follow. This is NOT the town square, where you can get any reaction. It's more akin to a dictator's rally, where you're only allowed to clap and booing is not allowed. So it's no surprise that over time, it led to filter bubbles and the spread of mass delusions. Because you could say the craziest or most depraved thing, and all you'd hear is applause.
X marks the Nazi
What I find most interesting, is not that twitter is failing in active users faster than the others, but that all the other listed in the article are also all seeing a decline in user ship. Even the new “up and comer” TikTok is losing users.
To some extent I suspect that it’s just a result of people breaking their social medias built during the pandemic. But is there something else? Are they just going to new platforms? Is there a modal shift on how people congregate online driven by the issues with platforms? Or are people just spending less time online with the pandemic mostly over.
Right wing "free speech" spaces tend to crash and burn hard. If they don't moderate blatant racism and shitty behavior, the white supremacists drive out all the sane people, but if they do moderate, then shit stains like Tim Pool will start casting massive amounts of FUD onto the platform and claim that it has "gone woke" and isn't a true free speech platform.
"The platform struggles to attract and keep users": why should I give up my data to an alt-right platform owned by a billionaire?
Can we get musk to buy russia?
Twitter is even more cringe than LinkedIn, which is saying something.
For Twitter I'm apparently also a turbo user, as I get loading errors every day, after opening a few tabs quickly. Then it takes a while before I'm unblocked. Before Elon bought Twitter this never happened.
LOOOOOOL
I use Twitter through a browser and ad blocker and the content is borderline dogshit as it is. I use it because inertia means the things I want to find are still represented there. But it can't be long before some major accounts move elsewhere, or deprioritize their presence. I'm thinking mainly of news orgs, but NGOs and governments might move too.
It's turned into such a cesspool of right wing nut jobs and musk groupies. Huge echo chamber.
This is the best summary I could come up with:
Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.
In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco.
The worldwide user base has been flat or down every month during Musk’s tenure began except one, when it grew slightly in October and then resumed falling, according to Sensor Tower.
Other social media apps experienced modest increases in their worldwide user bases during the same period, according to the research, with Snapchat growing 8.8%, Instagram 5.3%, Facebook 1.5% and TikTok 0.5%.
X had “the most material decline in active users compared to its peers,” Abe Yousef, a senior insights analyst at Sensor Tower, wrote in a research report.
“For microblogging platforms, X had dominant market share of app downloads right up until Threads launched,” Tom Grant, vice president of research at Apptopia, wrote in an email.
The original article contains 1,153 words, the summary contains 183 words. Saved 84%. I'm a bot and I'm open source!
Remember when Twitter was being used by people in warzones and struggling under authoritarian regimes to avoid being killed for thinking "illegally"?
I miss the days when this platform served any purpose at all.
It might help if they didn't put all their efforts into killing Nitter and other useful frontends.