Malört’s ascendancy happened more recently than you might think. And a lot of it comes down to one man.
“He said [it] tasted like that junk drawer that everybody has in their kitchen, and that just seemed so insane to me,” Mechling said. The idea that a drink could be so off-putting seemed improbable, but as soon as Mechling tasted it, he knew the description wasn’t an exaggeration.
Curious City is probably my favorite segment on WBEZ, they've been putting out some great content recently(see the slice joint piece). This was a good primer on Malört.