What's your solder of choice?

I recently came to the realization that I've been kinda punishing myself with cheap no-name solder that is really difficult to work with.

I reluctantly bought this (rather expensive) lead free solder for around $25 and the difference really took me by surprise - it melts and flows so easily!

Kinda got me wondering what everyone else has been using for solder, or what's worked well for you so far at least?