People who don't use other social media apart from Lemmy... how do you explain this decision to the average Joe with accounts for all existing social media?
The UI and UX (save for replying at the bottom), integration with Mastodon et al, the auto expand images option and appearance customizablity, the concept of tweeting in a sub, how users centralize on the main server (ironic ik)
The only dealbreakers I can think of are the weird rep system (boosting gives rep, upvoting doesn’t, downvoting subtracts rep) and the lack of API, both of which they are supposedly working on