That’s because it’s so impossible to find anything I’d use on a normal Google search that you have to add “Reddit” to your search to find anything relevant.
Of course, post-API debacle, a fair amount of the responses you’d have needed are deleted, but ya know…
It's absolutely real. "Adding Reddit to Google searches to actually find useful information" isn't a meme, it's what people are really doing. And since Google has (allegedly) killed search operators, it's the only way to cut through the uselessness that Google search has become. Although, I do have a sneaking suspicion it's actually added by whatever AI they have on their backend that generates "useful" filters, not something Google itself directly added.