Dairy free would be a nice way of saying it that gets straight to the point. My gf is lactose intolerant and wow does it ever make shopping difficult. There’s dairy in fucking everything! There was dairy in the goddamn meatballs I bought last week. WTF
If only. Plant-based, in practice as a label (based off my experiences as a American vegan) just means exactly that. It's mostly plant. I got some plant-based burgers one time and was disgusted when I found out egg was used as the binder. Advertising is evil.
Thing is, this seems silly until you actually try to eat a vegan diet. One time I bought pickles, thinking it's literally cucumbers, vinegar and spices, there's no way this couldn't be vegan.
Nope, it came with honey. And it tasted like dogshit, so I don't know why they put it in there, but they sure did.
I maintain that no reasonable person should ever call a product with sour cream in it "guacamole", but I presume that's the ingredient they're trying to identify is definitely not included.