What is lighter than brown?

No-Joke Joke

A type of statement or question that sounds or looks as though it is humorous, but is in fact, not in any way funny. Also called a non-entendre. Usually simply a reference, or a non-sequitur that is not even accidentally funny. Followed either by the phrase "get it?" or by immediate, raucous laughter if the audience are hipsters. (Hipsters are notorious for laughing at jokes they don't understand, to feign comprehension.)