Excerpt from a message I just posted in a #diaspora team internal forum category. The context here is that I recently get pinged by slowness/load spikes on the diaspora* project web infrastructure (Discourse, Wiki, the project website, ...), and looking at the traffic logs makes me impressively angr...
That opens you up to getting accused of click fraud, as AdNauseam found out the hard way but its worth it if you can squeeze some cash out of them before that happens.