Nintendo is probably "seriously considering" a Switch 2 price increase in the US, but former marketing leads "very hopeful" that it will ultimately "eat the cost"
Nintendo is probably "seriously considering" a Switch 2 price increase in the US, but former marketing leads "very hopeful" that it will ultimately "eat the cost"
This would also help "repair some goodwill" following the Switch 2 price backlash
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Those "former marketing leads" are former for a reason then, I guess. There's absolutely no way that Nintendo is going to "eat the cost" on this.
For one thing, the Chinese tariffs are more than 100%. They are certainly not going to pay to ship their console.
But they've been pretty clear in the past that they aren't about "loss leaders" and will charge what the console is worth.
However, this is the first time they've had a console that is this expensive, and pretentiously more.
They're also nickel and dining the fuck out of the new games, upgrades, etc . Not to mention their big games never drop in price, while other publishers usually discount their games months after release. So they still have an avenue for generating profit.
They've also have no qualms with releasing $80 games. There's nothing stopping them from making $90 ones to recoup.