Target can’t get its footing after its DEI program demise and a 40-day boycott against the retailer. Foot traffic at stores is down for the eighth consecutive week
Target can’t get its footing after its DEI program demise and a 40-day boycott against the retailer. Foot traffic at stores is down for the eighth consecutive week
For the week that began March 17, foot traffic fell 5.7% YoY for Target, according to data from Placer.ai.
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I specifically bought tomboyx boxer briefs for women at target to support their lgbt inclusivity before they dropped dei. Now I won't buy anything from them at all. I know target wasn't perfect but I wanted there to be more options available for people that need them and target was offering that with dei. Now, fuck em. They don't support the people that make their business possible.
To be fair to target most business is just talk when it comes to these types of things.
Consumers need to understand that corporate support for any particular initiative begins and ends with how it affects the bottom line.
Disney, Google, even Costco cannot actually care about any of these things. The corporate incentives do not allow for it.
I know it's not genuine. I still demand the performance though.
The performance serves as a barometer for how, idk, accepted a thing is. Having LGBTQ displays made me, an LGBTQ person, feel like Corporations thought we were a market worth wooing. Taking that and DEI away is a kick in the teeth. It feels worse than never having the displays or DEI programs in the first place.
lol you thought capitalists cared.
No, I thought capitalists wanted to appeal to mainstream consumers. DEI and pride displays are marketing techniques. Removing them says "nope, minorities aren't worth appealing to".