Inside Google's plan to take on the world's fastest growing smartphone market
Inside Google's plan to take on the world's fastest growing smartphone market
Google's Mike Abary talks to Android Authority about the company's plans to unseat competition and make inroads in India's premium smartphone market.
The market is India. 4 out of top 5 phone OEMs are Chinese in origin (last I saw data) with other being Samsung.
Google does not have the same brand value as Apple in India, despite still somehow expecting people to pony up in the same price range. Add to it their custom heating Tensor chips in the past years in a hot climate like India and it doesn't make for a good showcase. Brands like Nothing have made faster inroads in the Indian market both by local production and complete array of their products available from launch time.
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Googles value is that you can install a truly private rom without breaking the phone's security