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Maybe make a trivial amount of effort to find those details yourself.
It's a response to the active class warfare happening, including the anti-DEI efforts.
Targeted boycotts aren't enough anymore. Too many major corporations, often without adequate competition, are working against us.
Sorry, the article you linked doesn't list any demands.
The closest it comes is this:
an act of “economic resistance” to protest what the group’s founder sees as the malign influence of billionaires, big corporations and both major political parties on the lives of working Americans.
This demonstrates my point really. There's a general sense of dissatisfaction with billionaires and with capitalism, but there are no demands. If you're not demanding anything, how will you know when you have achieved your goal?
This is really part of it, but it's not included explicitly in that article like it should be.
Other activists, faith-based leaders and consumers already are organizing boycotts to protest companies that have scaled back their diversity, equity and inclusion initiatives, and to oppose President Donald Trump’s moves to abolish all federal DEI programs and policies.
Sorry, what I'm trying to explain is that protests require specific demands.
If a protest like this got any traction, companies could just say "ok we're listening, we will think about reinstating some DEI things".
I see what you're saying, but it sounds a little like "no true Scotsman", too. I guess Occupy probably did this better, but I'm not sure it helped enough.
Actually this is how occupy was undone. They couldn't agree on demands and in the end everyone just got frustrated with each other and the whole thing fizzled out. There was conjecture at the time that CIA plants frustrated this process.