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Do they want DEI or not?
They want to accuse others of "hypocrisy" as an attempt at objective morality.
DEI requirements in federal programs make sense. A private dance team organized intentionally to be shown as the black workers of America holding up the flag(country) was a symbolic choice emphasizing what that poster clearly missed.
DEI practices aren't forced on private companies, otherwise hooters would have had a lot more male servers. Attempting to force private businesses to not be able to make their own choices on the subject is absolutely consistent with their forcing their views on other people and controlling their lives and choices though. I think there's a better term for it though. Fascist ideology.