tl;dr: A firmware update scheduled for January 23rd will remove the ability of third-party software such as Orca Slicer or the Panda Touch to connect directly to your printer. Users of third-party slicers will have to export sliced files and load them in a new "Bambu Connect" app in order to start prints or manage the printer.
I dunno about comments, but they are heavily doing the "give influencers a free printer" thing. I watch a bunch of maker/DIY stuff, and it feels like half the channels I watch got a Bambu printer lately.
I mean their printers have a lot going for then. Easy setup, maintenance and they just work with basically no down-time. And for a long time they were just unbeatable when it came to the speed and quality of the prints.
The move now is terrible but people recommending them is just logical.