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Brompton profits plunge more than 99% amid bike industry turmoil

www.theguardian.com Brompton profits plunge more than 99% amid bike industry turmoil

Boss of bicycle maker says discounting after Covid boom means ‘sad state of affairs’ in global market is likely to go on

Brompton profits plunge more than 99% amid bike industry turmoil
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  • If you, like me, didn't know why the bike industry is in turmoil: Blowback from overproduction due to bike popularity during COVID

    (according to the article)