This is what happened to me. I heard her songs on the radio, liked them enough, but never listened to a whole album or less well-known songs. She piqued my interest with folklore, hooked me with evermore, and reeled me in after I watched the Revolution tour on netflix. I think she is an everywoman. She is multifaceted and has sides of herself that appeal to a part of everyone. I like that she brings different groups of people (mainly women) together.