I think it's too complex to attribute to one thing, I think you're right that the alt right social media pipeline is real and an issue.
I'm just saying I understand not identifying with a group who trash an identity a person belongs to. They just disengage. Nobody likes being put into a box that paints them as a villain.
Just my opinion of course, the left (as a social group) can examine the current discourse and try to adjust, maybe like framing it as a class struggle or a liberty struggle, or continue being divisive and risk being overridden.
Trump learned how to win friends and influence people from Carnegie. People just want to feel heard, doesn't matter what you say back to them. It's essentially slight-of-hand, but for feelings and emotions.
All those other guys know a cashcow when they see one.