US unit sales of PS5 hardware are trending 8% ahead of PS4, while Xbox Series is trailing Xbox One by 13%, and remains slightly behind Xbox 360. Source: Circana Retail Tracking Service.

For a long time, I wanted to get a PS5 or "the new xbox", whatever the heck it was named. I was in a big box store and saw what I thought was one of the new ones when they were still hard to find. But, I had no cell signal in the store, so I couldn't look up info on it. I couldn't verify if it was the new one, or the old one, since their stupid naming scheme was so arbitrary and hard to remember if you weren't already in their ecosystem. I didn't buy it, and later found the one I saw was the newest one. I ended up eventually finding and buying a PS5. I doubt I am the only one, but even if so, they did not make a sale to one person because of their stupid naming scheme. With Playstation system naming, there is no confusion.