Have they tried making cars that most people can actually afford? The only people I've seen by the F-150 are YouTubers doing reviews, seriously that's it.
My local lumber/hardware store has purchased a bunch of them for deliveries in the city.
Ford EVs are everywhere I look now. Second only to Tesla. Anecdotal, but I'm sure not all of them are YouTubers. Most of them look like actual working trucks with gear in the back (for the lightning. Obviously not for the Mach-e which I see more of)