Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"
Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"
www.gamesradar.com Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"
Michael Douse says marketing straight-up "doesn't work" anymore
![Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"](https://lemmy.world/pictrs/image/d20685f7-7f16-4018-a171-c72dbb759436.jpeg?format=webp&thumbnail=256)
This has some really interesting implications that are not restricted to gaming.
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Their marketing dept is probably concerned.
8 0 ReplyI think this is part of why Amazon is introducing ads the way it did. People instinctively hate ads, so they have shorter ads and they get longer deeper into the season. Essentially retraining people to accept ads.
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