US Automobile Ad Spending Hits Record $20.8 Billion
US Automobile Ad Spending Hits Record $20.8 Billion
Automotive advertising spending in the United States was estimated at 20.8 billion U.S.
More money is spent on automobile advertising than on public transit projects.
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Shit like this is why trucks cost $100k now.
Shit like touchscreen everything, surround sound, leather seats, electric accessories are why trucks cost 100k now.
Trucks cost 100K because that's what people are willing to pay for them. Trucks are the single most profitable platform for american auto manufacturers (i.e. they cost less to develop and build than other platforms and/or fetch the highest price) regardless of what new doodad or dongle they slap on it hoping to entice the same customers to come back next year.