Canberra Health Services spending $1.5 million on rebranding in bid to attract staff, make services more accessible
Canberra Health Services spending $1.5 million on rebranding in bid to attract staff, make services more accessible
www.abc.net.au Health authorities in Canberra are spending big on branding. Will it help them recruit the staff they desperately need?
Canberra's public health system is getting a new look with $1.5 million being spent on rebranding in a bid to make care services more accessible and to bolster staff recruitment efforts.
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Did they consider putting that money into wages and staff support instead?
They did, it was cheaper to rebrand! (no I don't know that, I'm just cynical)
I suspect that would be the better option for helping with the related issue of retaining existing staff...