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As someone outside the US, and someone who hasn't seen advertisements in a long, long time - outside of memes that make fun of the shittiest ones - what is this about? I am always curious about how ad culture evolves, and having a bear literally talking about his shit-encrusted ass, on television no less, would be a rather fascinating escalation of the more publicly shown ad-culture to take into account.
The bear wiping his ass on quilts has been a thing since the 2000s at least.
Aw, a lot more tame than I expected. But I guess I understand why I've never heard of it, I've never seen that brand before in my life.
The problem is over saturation IMO. I don't know if it was a local channel thing but for a while it seemed every third advertisement was Charmin cartoon bears and their wiping habits. I really grew to loathe their mascot during that time.
It's a play on an old saying "do bears shit in the woods?".
At one time, humor was used a lot more in ads.