producers don't make the content, they speak to the right people in their exclusive circles to finance it, put their name on it, and then pay the directors and actors a tiny fraction of what it earned
They make the shows actually accessible so that they can reach the desired audience and generate a fanbase in the first place, which producers could then use to exploit for revenue.
If you covet a precious jewel behind closed doors, people will just walk on by without knowing its value