I think it's also just a side effect of their place in life. If you have disposable income already, a few thousand dollars is more disposable income. You can't picture what poverty is really like when you're a few thousand short on bills for the year every year and so you have to give up meals etc to make ends meet.
Conservative ideology is based on the fundamental belief that society is a thin veneer over our base instincts towards self-destruction, and the only way to maintain the façade is with a strictly enforced hierarchy in which power is maintained by a ‘deserving’ ruling class. Conservatism was born during the bloody death of feudalism, in which Ye Olde Ruling Class learnt they must repackage their ideals tied in a bow of capitalism if they’d have any hope of maintaining their wealth and control.
It’s no coincidence that many of the same familial names holding power carried forward through that transitional period. It’s also no coincidence that the basis of much of that power is rooted in systems of religion.
The core belief it puts forth is that without a strict hierarchy in which every person knows their place, society will collapse into chaos. That if you’re ‘deserving’, the system will grant you comfort, and if you’re struggling and destitute, that is your lot.
It’s the ‘just world’ hypothesis, and deviating from it isn’t just bad, it can unravel the very foundations of society. It’s why someone like Obama being elected to the highest office was such an affront. It wasn’t just racism (though that was a big part of it), but perceived as a very dangerous subversion of the system.
The people who subscribe to this would disagree, and they can’t consciously articulate any of this. It’s in the subtext of their existence – they absorb it via osmosis, through their religious upbringing in the form of fables, and via cultural maxims surrounding family values and patriotism.
If it were just projection or logical fallacy, it could be reasoned with. But it isn’t and it can’t be.
It's almost like an individual is the person who knows what is best for themselves, instead of an agency that has never met them and only knows them through means-testing.
Right wing media has the same formula for everything and it somehow keeps working with their brainwashed base. Phrase good things for society to sound bad and repeat it over and over. Don’t use facts, use fear and emotions to achieve this. Anytime an issue is caused by a power center the right supports, blame the individual. Find examples of the issue negatively affecting a person that the base will dislike or not identify with (typically a minority) to prop up blaming the individual. Project any negative attacks from other ideological parties back onto that party brazenly and repeat it over and over. Play the victim if anyone tries to question your motives or actually push back. Make showy gestures of support for traditional value social issues to make your base feel you are one of them (as long as they don’t affect the true agenda of advancing the goals of businesses and the rich). It’s the same playbook for 40+ years and it’s still working.