It’s just water in a can. How did Liquid Death become a billion-dollar brand?
It’s just water in a can. How did Liquid Death become a billion-dollar brand?
For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
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Having Live Nation as a prime investor kind of helps.
Yeah, I've only ever seen this brand when it was the only option to get water, in a place where I wasn't allowed to bring my own water ಠ_ಠ
Wait where don’t they let you bring water? Is that even legal?
One concert I went to that didn't let you bring water in ended up getting shut down because the only water available was bathroom sink water or tap water in a plastic cup for $8. And they didn't let you bring your plastic cups into the bathroom to refill them.
Probably about a third of the people there had to leave from passing out/dehydration and a bunch left in ambulances. And this was a concert where probably 90% of the people there were on drugs, which in my eyes makes the whole water situation even more irresponsible.
So legal, yeah probably, but also entirely fucked.
I feel for people putting on events like this. Ticket sales used to get you halfway to covering costs, but that's ok, you've got bar sales to make up the shortfall.
If everyone is taking drugs though, you either double the ticket price, charge for water, or not put on the gig.
Definitely legal. Or at least, not illegal.
I paid $6 for a kid's size bottle of water at Jerry world once. This was about 12 years ago. Kinda scared to find out how much it costs now.
Edit: jerry world is jerry jones' stadium in texas, USA, home of the dallas cowboys
Sorry clarification, I can't being my metal water bottle in.
I don't think I've ever been stopped trying to bring in a plastic bottle, but that needs to be empty so technically not allowed to bring in water. My main point was just that they sell it where there is a captured market.
Bring a collapsible cup and fill it ay the water fountain or any sink.