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Seriously though let’s forget for a second who’s hawking these shoes, the sneakers are sooooo ugly by themselves. No sense of style, aesthetics, or design. Who is going to wear these and not feel like a goober?
FSB just put in an order for $380m of them
I kinda feel that way about a lot of niche sneakers tbh...
It's an easy way to identify the lower IQ/more gullible GOP members. (Quark would love and exploit this feature [RoA#74: Knowledge equals profit])
Low IQ GOP members is a redundancy - unless you're an uber-wealthy direct beneficiary of their grifts.
Same people that vote for Trump without feeling like a goober, I'd imagine.
Let's not forget how popular Kanye "I loooooooove Hitlerrrrrr" West's shoes continue to be - and most of them look like the product of a 3-way between nanna's teach cosy, a Tesla, and an inflatable life raft.
Yeezy shoes continue to make profit for Adidas because they’re produced cheap enough, but that’s not the same as Yeezy being popular anymore. Data: https://legitcheck.app/stats/yeezy/
They're certainly less popular, but are holding on to meaningful market share.
Do you have other data? Adidas does 13B business but the Yeezy sneakers contribute to 0.038% of that.
Data: https://www.statista.com/chart/13470/athletic-footwear-sales/
The last link you shared showed 3% market share, and revenue dropping from 1.3-1.7bn to 568m in 2023.
Adidas are far more than just shoes - looking at a "premium" partnership with a musician on sub-brand for one of many categories they're present in isn't a super-representative snapshot.
The 13B is just for sneaker sales but I see your point about the market share