It’s not like cable was going to vanish and leave us with this wonderful ad-free Ala carte service we've always wanted. They dangled the bait and once everyone bit they set the hook and reeled in the suckers with an even worse, and costlier, scenario. In every avenue of entertainment, marketing is there to make sure it fucking sucks. Even some of the pirate apps have ads in them. Greed ruins everything and will be remembered as the true folly of man.
Eh, honestly the current situation is still better than cable. Having to only watch what was being played, no choice in what episode of a show you watch and chasing the channel's schedule rather than getting to pick what you want to watch when is still far worse than what we have now with on-demand streaming