The announced changes sound like retaliation. Considering Apple is acting like a sovereign state by collecting taxes from what it perceives as its subjects it looks suspiciously like an act of war.
Not sure what you mean, the announced changes are pretty much the best thing ever to happen to the Apple eco-system. The only bad part about them is they're restricted to EU.
Have you seen the €0.50 "core tech fee" per app installation/year Apple wants to charge even if the app is installed from a 3rd party store? An app with 2 million users will be expected to pay 41000€ a month, and one with 10 million around 375000€ every single month, and this without counting the transaction fee.
Of course, if you comply with Apple's feudal claims then you can stay stuck in the App Store and pay a 30% sales tax (that unlike sales taxes from non-mafia institutions you aren't allowed to pass to the customers, because obviously non-apple users also have to subsidize Apple users) like a good peasant, they "generously" wave the new fee.
If you don't "volunteer" to pay the 30% fee you need to pay the 50 cents per I install core tech fee every month, so you have to pay a tax to Apple even if you don't have your app in the app store. And you still need to pay a 10% fee on payments if the user installed the app from the App Store. A fee, that unlike sales taxes, you can't pass to the users, so people buying on websites directly still need to subsidize Apple's (and to be fair Google's) neo-feudal fiefs.
For 10 million in sales, you need to pay 250k with the old terms and 166k with the new ones if you use apple pay and 141k if you use an alternative in app method.
The new business terms for iOS apps in the EU have three elements:
Reduced commission — iOS apps on the App Store will pay a reduced commission of either 10 percent (for the vast majority of developers, and subscriptions following their first year) or 17 percent on transactions for digital goods and services.
Also there is a fee waiver for certain devs, like NPOs and educational orgs. Overall there is a TON of great stuff coming to EU and absolutely no negatives.
Zero negatives, NOTHING is getting worse, and a lot is getting much much better.
Yeah the Apple doc is all about iOS, not mentioning iPhone or iPad, which made it non-obvious. Especially since both products used to run iOS in the past.
Not being on iPad is not useless. It will just hurt the iPad platform, not the other way around. Nobody really cares that much about it except some niche creative products anyway.
Full access to NFC, bring your own browser engine, zero fees on third party stores, the changes are genuinely positive. What makes you say they feel like “retaliation”?
See the core tech fee for developers that want the new terms. It's not zero fees on third party stores, it's 50 cents /month per install over 1 million users.
You are saying this as if 1M users is something that just happens overnight. This is a huge number, and there are very few non-profit generating apps which have that kind of reach.
It does not matter how significant or insignificant the detail is. Imagine developers had to pay Microsoft every time their app was installed on Windows.
Again, it is not every time at all. Its after 1 MILLION first-time installs (per user, not devcie) in the last 12 months. This is an incredibly large number of installs!