Reddit's cofounder Steve Huffman said in its early days he filled up most of the site with content using different accounts until it got more users.
Now the social media platform is aiming for an IPO in the first quarter of 2024 with a valuation of $15 billion, and has been in talks with potential investors like Goldman Sachs and and Morgan Stanley, per Bloomberg.
If he's looking to control communication infrastructure as I suspect, he might actually try, and succeed. Even if it's not him, it's going to be a similar scenario involving someone very much like him.