"What this advertising boycott is going to do is it's going to kill the company, and the whole world will know that those advertisers killed the company and we will document it in great detail," Musk said.
No need, you making twitter toxic to advertisers and the resulting fallout is already very well documented.
Even if it wasn't obvious that he is the problem, he's underestimating how many people think that toxic shithole has run its course already. Those advertisers might as well be cheered for it.
I actually really feel bad for Grimes now. If this is at all indicative of how he acts in personal relationships, he had to have been emotionally abusing and gaslighting her.
And a lot of them can't be saved unless they're willing to admit there is a problem and seek help. This is a woman who has a lot of resources at her disposal that a whole lot of domestic abuse victims regardless of gender do not have.