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I have literally filed a BBB complaint in the past for HP over their stupid ink subscription being fucky
From what I've heard the BBB is as much a BS organization as HP, companies can pay to have the complaints removed.
They are useless, as anyone who's ever tried to get redress through them knows. Don't trust their ratings.
It's basically a business owner guild, right?
It's Boomer Yelp.
I honestly don't know enough to say, I'm just repeating what I've heard from others many times over the last decade or so.
I've had good results using them, but the company you're complaining against has to care about the rating they're. I've even gotten Scamazon to replace valid reviews they removed. If the business isn't a member and doesn't care there's nothing they can do but send a letter to be ignored. Not endorsing them, but just sharing my experience so far.