I cancelled back on the first price hike they did. Just wasn't enough for the handful of times I used it per year. They had me at the point where I kinda didn't care I was paying, but the price hike gave me a wake up call.
Since then they've continued to up the prices and I've continued to not give a shit.
Netflix originally won me back from bothering to pirate stuff cause it was so good and easy, now the opposite is true in the streaming space.