Anheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales.
Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I mean, I don't drink it, but to say. It's awful isn't accurate. It's just not for you. As nature cat said, "don't yuck someone else's yum"
As an amateur home brewer I've always been amazed by the consistency of these large lager producers. I brewed a couple lagers and they were neither good nor consistent.
Honestly their Belgian beers (Leffe and Hoegaarden) are not bad for commercial beers. Probably not as good as local low volume brewery, but definitely better than Bud/Corona