Big reason why analogies are fallacies: they're never a 1:1 representation of the subject and hand and usually serve to derail the conversation by making people debate the merits of the analogy.
According to this popup, Chrome is essentially sending my entire browsing history god knows where in order to build a user profile that is then used by advertising companies to display targeted ads on the websites I visit. But it allows me to control which topics get shown or hidden and somehow that is a "privacy" feature.
I just don't want my browsing history to be used for anything except finding what pages I visited in the past and that's it. I'm sick of being tracked and having my whole god damn digital life being shared to fucking greedy corporations who want to send me ads to buy crap I don't need.
According to Steve Gibson's podcast, the analysis of your browsing history that converts it into topics is done in your browser, so presumably on your computer, not by sending the browsing history to a server. Only the resulting topics are shared with Google's servers.
Most of what Google is mentioning here is not new. They're still tracking you, and still learning about you and what you do on the Internet. They don't sell your browsing history or identity to advertisers, and as far as I'm aware, they never have; that's their golden goose. What they sell is access to a certain type of users based on what they've learned about you from your browsing history. For many, many years, users didn't have a choice. They'd be served ads for things that might be wildly irrelevant based on one errant search, or when shopping for a niche gift for a friend.
The difference now is that they're opening up topics to users. It's win-win-win: Users don't see irrelevant ads, Google doesn't serve up ads that users won't click (thus driving down the value), and advertisers pay less for useless impressions and are more likely to reach users interested in their products.
Make no mistake... Google isn't doing this out of the goodness of their hearts. It only makes their ad-based business model more efficient and valuable.
If the word "ads" makes you turn red as your blood boils like most of Lemmy, I can't help you. But if it weren't for ads, we'd still be paying for Netscape.
My understanding is that it uses your browser history to profile you, then when you visit a website with ads it sends your profile to Google Ads service so they can decide what kind of ads it shows you.
So your browser history supposedly doesn't leave your browser, but also it doesn't need to because they get the information they want regardless. They're just changing where the processing happens.