New policy requires Chinese influencers to display their personal information on Weibo

The massive Chinese social media network Sina Weibo informed its platform’s most popular users last week that they must display their real identities, including names, gender, IP locations, as well as professional and educational background, on their account page starting at the end of October.

The policy will first apply to Weibo users with more than 1 million followers and later extend to those with half a million followers. It is believed that other social media platforms in China will also follow the move.

China implemented the online real-name registration system in 2012. Under the policy, personal data are stored on the platforms and are invisible to other users. Last year, Chinese social media platforms started displaying the IP locations of social media users to crack down on online rumors, including witness accounts of social incidents such as protests.

The latest change was confirmed by Weibo’s CEO Wang Gaofei, who briefly activated the personal information display on his profile page on October 20, 2023. Wang’s social credit status, employment, and professional and educational background were all listed on this profile page.

The new policy triggered a heated debate on Chinese social media. Unexpectedly, online patriots, who are usually fairly united, split into two camps over the new requirements.

Supporters argued that the policy could reduce online rumours and that influencers should bear more social responsibility and reveal their genuine identity to their readers. Among them is state-owned Global Times’ top commentator Hu Xijin, who commented on the new measure on Weibo on October 16:

read more: https://globalvoices.org/2023/10/23/new-policy-requires-chinese-influencers-to-display-their-real-identities-on-weibo/