Ads are coming to Prime Video’s entertainment content. Commercials in movies and series will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spa…
I'd say we crossed the Rubicon on this front decades ago, when in-person, at the theater, movies started showing actual ads and not just trailers before the movie you just paid for (and it was at the same price, of course).
I remember the first time I experienced this in a theater. My GF was like "....the hell?" and people were fucking booing the ads. But it didn't matter enough - the ads are still here.