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To be fair, the only reason why YouTube got so big and stayed relevant is THANKS to the ads. Do you think there would be incentives for creators to create good content if there wasn't as revenue?
Most of the creators have sponsored segments that's how they make money nowadays...
But not everyone does right? I feel like you have to be a fairly big/popular channel to have sponsors. I'm pretty sure smaller channels can only depend on ad revenue.
For Raids Shadow Legends, NordVPN or things like that I don't think you need to be too big, I see some videos of channels around 50k with sponsors.
Below that number of subscribers the channel doesn't get much of ad revenue anyway, most of the money goes to google anyway.
It got big when there were no ads and nobody got paid. People made stuff for shits and giggles, and Google had infinite budget to just fund things. Then everything started to change a decade or so ago and now we've got this Like&Subscribe corponet situation everywhere.
This is true but I blame the economy for squeezing people into needing to monetize what used to be harmless, fun hobbies.
Why would I fuck your mom without a profit incentive?
You're right, they took the incentive away over and over again and drove my favorite creators out. Now that the value is lower and the uncertainty is high - now they're charging a lot more for the product.
This! So much this! On top of that, the amount of video YouTube processes is insanely expensive. We are talking billions of views of streaming video served instantly.