ASUS is reportedly telling customers they can no longer unlock the bootloader on their phones, including the Zenfone 9 and Zenfone 10.
Update from Asus
The service team reply misunderstood the situation. Unlock tool is unavailable at this moment but we are allowing the possibility to unlock, please stay tuned.
**TL;DR
ASUS has apparently withdrawn the ability to unlock the bootloader on its phones.
As per the company’s technical support team, Zenfone 10 and Zenfone 9 users won’t be able to root their phones.
It's funny that looking around almost every single piece of ASUS hardward I bought over the years, I chose them because I could do more with their kit than I could do with the cheaper stuff and a lot of that had to do with access to the hardware (overclockeability of things like motherboards and graphics boards, much more configurable and better hardware for routers and media players and so on).
So I'm wandering what exactly is their unique value proposition on smartphones versus brands which are much more well known and well established in the regular consumer segment if they're ditching being the superior choice for the more technical users: what exactly is the point of "same shit as everybody else" hardware for premium prices?!