This is what happens when you launch with no content discovery features, so you have to whore yourself out and follow anyone and everyone if you want to get any attention. "Content creators" and clout chasers are the primary customer of this service, so without that I don't know why they'd want to use it.
That's...really bad 😠Even Mastodon allows you to search by hashtags (I know it supports full-text search but most instances turn that off because it's pricey)
Actually I only pay $20/month for a hosted opensearch server for my Mastodon instance. I think a lot of people on Mastodon are against full text search for ideological reasons.