The CEO of Ford admits to purchasing and daily driving the Chinese EV Xiaomi Speed Ultra 7. He imported for his personal use; and he doesn't want to give up it. Must be nice.
The CEO of Ford admits to purchasing and daily driving the Chinese EV Xiaomi Speed Ultra 7. He imported for his personal use; and he doesn't want to give up it. Must be nice.
"We are in global competition with China, and it's not just EVs. And if we lose this, we do not have a future Ford," said Jim Farley, the CEO of Ford.
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In response to the title, he better be driving the competitors vehicles often to understand what they are doing well.
I think this is a classic case of a company being unable to disrupt itself.
Ford makes internal combustion engines. Ford makes F-150s. Undoubtedly every executive, marketing guy, R&D engineer, and factory worker is focused on how many F-150s are being produced and sold. Anybody who shows up to a meeting suggesting they don't sell more F150 is booted out the door (metaphorically).
They probably also thought there's no way a Chinese mobile phone / tea kettle / Wi-Fi router manufacturer could ever kick their ass with a car. Yet here we are.
Ford also sell a shit ton of electric vehicles.
They seem to be aggressively discontinuing non elect vehicles. Fiesta and Mondeo are gone, Focus is discontinued this year.
The Lightning is still stupid expensive but I’d love to have one
I had to budget a lot to get mine and I fucking love it. I do wish there was a design choice or an after market mod that would allow me to sacrifice some of that frunk space for better visibility.
Around 1995 the f150 hit the pinnacle of its design. Such a wonderful truck. Basically runs forever. I have one. My university has a fleet of them.
I wish they'd make them again.