When Chipotle got a new CEO (Brian Niccol, who has since become the Starbucks CEO) a few years back, they were headquartered in Denver. But the CEO lived in Newport Beach. So they brought in a consulting management firm to examine where the best place in the country was for them to have their corporate headquarters.
After weeks of analysis - surprise, surprise - they determined that the best place they could possibly have a corporate headquarters was in Newport Beach, where the CEO lived.
So they fired most of their corporate workers and moved the office to be closer to the CEOs house.
I have experienced this where I work. There is a consulting company that gets rolled out to make packets full of "data", graphs, summaries, and surveys that always manages to support the unpopular thing the boss wants.
Get paid to do the work of someone who could be employed for a reasonable salary, but the board or CEO wants the answer to come from someone outside the company to avoid taking any blame.
Look, I already told you: I deal with the goddamn customers so the engineers don't have to. I have people skills. I am good at dealing with people! Can't you understand that!? What the hell is wrong with you people!!